Program
- 9:00 - 9:20
Inregistrare & Welcome Coffee
- 9:20 - 9:30
Deschidere Conferință
Welcome speech din partea organizatorilor. MC: Andrei Constantin
- 09:30 - 10:30
Greg Simmonds, Sainsbury's / Nectar 360 & Alan Hathaway, CEO Discovery Research UK. “The Power of Presence” Using shopper experience to shape innovation in the retail space
Moderator: Adina Vlad, Founder Unlock
- 10:30 - 11:00
Corina Milos, Market & Consumer Research Lead, ING Bank; Miruna Antonescu – Head of Strategy & Data, Saatchi Creative Hub Bucharest; Romeo Bunescu – Senior Brand Manager, ING Romania - Think global. Do local. Sau cum sa gasesti insight-ul local potrivit care sa iti transforme comunicarea
- 11:00 - 11:30
Bogdan Toacse, Head of International Marketing and Product Development OMV. Puterea unui insight valoros
- TBA
- Q&A din public
- 11:30 - 11:40
Coffee break
- 11:40 - 12:00
Alina Donici, Fondator Artesana, Cum pornesti cu doua focus grupuri si ajungi in cativa ani la peste 10 milioane de euro cifra de afaceri
- 12:00 - 12:30
Ioana Moga, Head of Marketing & Communications Europe East research, Sika, Mesterii din Sud Estul Europei
- 12:30 - 13:00
Ondina Olariu, Chief Marketing Officer Impetum & Loredana Andrei, Senior Strategic Planner la McCann Worldgroup Romania. Farmecul cercetarilor cu branduri industriale si alinierea lor la nevoile pietei
- 13:00 - 13:30
Pauza de pranz & Networking
- 13:30 - 14:00
Alexandru Zodieru, Managing Partner Cult Reseach, Paul Kasprovski, Director de Cercetare și Evaluare la GRF PLUS
- 14:00 - 14:30
Cori Cimpoca, Founder & Lead Strategist MKOR, Sebastian Bereczk, Co-Fondator Immosafe, De la idee la afacere validată: Povestea Immosafe și impactul studiului MKOR
- 14:30 - 14:50
Anca Scurtu, director comunicare Bookland, Adina Vlad, Founder Unlock – Parinti la sat: un studiu despre nevoile de educatie ale copiilor din satele din Arges
- 14:50 - 15:00
Coffee break
- 15:00 - 15:15
Laura Mihaila, Presedinte IAA Romania, Studiul privind percepția pieței de cercetare din Romania
- 15:15 - 15:40
Panel de discutie: Impreuna putem transforma industria cercetarii intr-un partener de incredere pentru cresterea business-urilor
Invitati: Alexandra Cojocaru – Partner Unlock Market Research, Alexandru Zodieru – Managing Partner Cult Research, Corina Cimpoca – Founder MKOR, Julien Zidaru – Managing Partner Exact Business Solutions, Founding partner DesignThinkers Academy Eastern Europe, Mihaela Alexandru Managing Partner TOKNOW
Moderator: Andrei Constantin
- 15:40 - 16:10
Panel de discutie agentii de comunicare: Cercetarea de piata – prieten sau adversar?
Invitati: Diana Mihai, Marketing & Comms Director (Head of COE) – ING Bank Romania, Ioana Cadir – General Manager Jam Sessions, Ana Diceanu Founder Brain4Strategy, Serban Alexandrescu, Founder / Executive Creative Director at Headvertising, Costin Radu, Brand Strategist & Digital Marketing Consultant, Alina Tudose, Co-founder and brand strategist Brand Growers
Moderator: Camelia Petrescu (Unlock)
- 16:10 - 16:20
Directia viitoare a conferintelor Empath: principalele perspective pentru 2026, Hunters 2026 si proiectele viitoare
Adina Vlad si Alexandra Cojocaru, Unlock Research
- 16:10 - 16:20
Mulțumiri
Mulțumiri speakerilor, sponsorilor, participanților.